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Leyton Orient’s Future Saved By Dunkin Donuts

NEW YORK, NY - SEPTEMBER 29: President, Global Marketing and Innovation John Costello (C) and Chairman and CEO of Dunkin' Brands Nigel Travis (R) attend the Dunkin' Donuts National Coffee Day at NASDAQ on September 29, 2014 in New York City. (Photo by Slaven Vlasic/Getty Images for Dunkin' Donuts)
Leyton Orient’s Future Saved By Dunkin Donuts

You know that in many parts of America, this nation does run on Dunkin’ Donuts. You can also add Leyton Orient Football Club to the list of entities that runs on Dunkin’. Company CEO Nigel Travis leads a consortium named Eagle Investments 2017 Limited that single-handedly saved the embattled non-League club by purchasing the O’s from the much-hated Francesco Beschetti. Perhaps that meme “Christ Died For Our Dunkin’ Donuts” has a new meaning, with brighter times now on the horizon for Leyton.

“I invested a great deal in the Club in good faith and have delivered the Club to Nigel Travis and his consortium without any debts to the banks, without arrears for taxes and salaries and in a normal situation with its suppliers,” said Beschetti. “This is a position from which it can grow. Over the last two years, I have, unfortunately, not been able to dedicate myself to following the Club as closely as I would have wanted. This is clearly the moment to leave the Club to others and I know that in doing so I am leaving it in good hands with Nigel Travis. I give my sincere best wishes to the fans and to the Club for a bright future, full of success.”

While the deal is not associated with Dunkin’ Brands, which owns Dunkin’ Donuts and Baskin-Robbins, one of the most storied ice cream brands in America, Travis is committed to bringing Leyton Orient back to the English Football League with a new purpose and sense of belonging.

 

“I have been a passionate Leyton Orient supporter for my entire life and feel a great sense of responsibility to the players, the staff, the fans and the community,” said Travis. “We have challenges in front of us, and I am not under-estimating those. However, over the long-term, we believe we can return the Club to the Football League.”

Of course, the Dunkin’ name is sure to provide an excellent kit sponsor opportunity. There are 11 Dunkin’ Donuts locations in the heart of London, located along the Thames River. The nearest location to Brisbane Road, however, is located near the London Stadium down the road, nine minutes away by car. At least there won’t be any problems regarding a…police presence at matches…

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@joryansalazar

Jo-Ryan Salazar is a writer for The Stoppage Time, a soccer blog powered by Azteca Soccer. A supporter of the Los Angeles Galaxy since 1996 and a committed supporter since 2002, Jo-Ryan also follows Chelsea FC, Melbourne Victory, FC Tokyo and Paris Saint-Germain. Apart from soccer, Jo-Ryan is an administrative assistant for a local nonprofit in Long Beach, California and also does photography, photo-editing and fictional writing.

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