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Enter Wingmen: Dissecting Los Angeles Football Club’s Identity

Los Angeles Football Club

As the 2016 MLS Combine starts in full swing, The Stoppage Time takes a look at the identity of the Los Angeles Football Club and their start of their long journey to receiving the MLS Cup of Life. Will Ferrell and Brandon Beck were also named part-owners of the club, Los Angeles FC’s logo slightly resembles that of the LA Galaxy, but there are huge differences. For example, there is a wing on the A. And, the shield outline has some ramifications…

LAFC logo.

LAFC logo.

The wing represents power, strength, and speed and is universally recognized across cultures.  The Roman deity Mercury, and his Greek counterpart Hermes, each with wings on their sandals and cap, are known to represent swiftness and success. In parts of the Middle East, a winged disc or feather-robed archer, is thought to represent a Fravashi, or guardian angel. The Feng-Huang, a Chinese mythological bird, is seen as a symbol of power, prosperity, grace, and virtue.

The wing.

The wing.

For the Aztecs, a winged eagle was a symbol of the sun and a representation of the victorious god Huitzilopochtli, god of war, sun and the patron of what today is Mexico City. The eagle symbolized power and bravery in Aztec culture, with eagle warriors, or cuauhmeh, known to be the most feared. To this day, the eagle is the centerpiece of the Mexican coat of arms.

The winged eagle landed in Los Angeles in 1974, as the crest of the North American Soccer League’s Los Angeles Aztecs. With the wing in our crest, we seek to unite our team and our fans under a recognizable and relatable symbol, with ties to the diverse culture of Los Angeles. The outline of our crest is derived from the Seal of the City of Los Angeles.

LAFC’s wordmark has some symbolism…

LAFC Wordmark.

LAFC Wordmark.

Set in Neutraface, an elegant and versatile Art Deco inspired typeface based on the signage of architect Richard Neutra. Downtown Los Angeles has a rich collection of Art Deco buildings dating back to city expansion in the 1920’s.

 

Also, the team colors are black, gold and red. According to the LAFC brains trust…

LAFC colors: Black, Gold, Red.

LAFC colors: Black, Gold, Red.

Strong, Powerful, Achievement, Triumph. Black and Gold embody the success, glamour, and urban texture of Los Angeles. A flash of red represents our home in the heart of the city.

 

The two Los Angeles-based MLS teams: LA Galaxy and LAFC.

The two Los Angeles-based MLS teams: LA Galaxy and LAFC.

It would be smart of the Los Angeles Football Club’s growing bastions of support to not declare their team a winner just yet but admit that the club is off to a flying start. Their ownership has depth, and the identity has the right symbolism to be competent and relevant. But it is not a look of a winner, at least not yet, here in Los Angeles. That honor remains in the hands of the Los Angeles Galaxy and will remain so for some time into the not too distant future.

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But here at the Stoppage Time, we’re not selling LAFC short. The color schemes of black and gold against blue and gold is reminiscent of another college sports rivalry, Army vs. Navy, as well as a local all-sports rivalry between Long Beach State and UC Irvine. And there are other similar rivalries with similar color schemes around the world, one would imagine.

With that said, we stand witness to the fact that the club is off to a flying start in making itself as a convincing alternative to the Galaxy and if the positive results start to roll in during the 2018 MLS season, the Los Angeles Football Club just might be able to do what Chivas USA could not do, and that’s last beyond 10 seasons in the league. Enter Wingmen.

Keep it here on The Stoppage Time, powered by Azteca Soccer, for more MLS news. Follow us on Twitter and Like Us on Facebook.

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